There’s something about a zi char joint that finds its way into a historic chapel—and somehow makes it work. New Ubin Seafood at CHIJMES does exactly that, serving up hearty plates of Heart Attack Fried Rice and Black Angus Ribeye in a setting that’s far from the usual hawker centre.

Must-try dishes: 5-10 signature dishes ·
Price range: S$10 – S$185 (crab promotion) ·
Michelin recognition: Featured in MICHELIN Guide ·
Location: CHIJMES, Singapore ·
Operating hours: 11:00am – 1:00am daily ·
Reviews: 12 reviews on Yelp (as of July 2026)

Quick snapshot

1Signature Dishes
  • Heart Attack Fried Rice
  • USDA Black Angus Ribeye
  • Chilli Crab
  • Black Pepper Crab
2Location & Hours
  • CHIJMES, 30 Victoria Street, #02-01B/C, Singapore 187996
  • 11:00am – 1:00am daily
3Price Range
  • Starters from S$10
  • Crab promotion from S$185
  • Main courses vary
4Reservations
  • Online booking via official website
  • Walk-ins accepted

The table below summarizes the essential details for planning your visit.

Key facts at a glance
Detail Value
Restaurant Name New Ubin Seafood CHIJMES
Address CHIJMES, Singapore
Hours 11:00am – 1:00am
Cuisine Zi Char, Seafood
Price Range S$10 – S$185
Must-Try Heart Attack Fried Rice, Black Angus Ribeye, Chilli Crab
Michelin Featured in MICHELIN Guide

What are the must-try dishes at New Ubin?

Heart Attack Fried Rice

  • Signature dish that combines fried rice with wagyu beef – a rich, indulgent creation (Chope (restaurant booking platform)).
  • Served alongside USDA Choice ribeye at the CHIJMES outlet, making it a popular steak-and-fried-rice pairing.

The name alone tells you this isn’t diet food. The rice is wok-fried with butter, garlic, and generous chunks of wagyu, earning it a near‑cult following among regulars. The catch: it’s heavy enough to be a meal on its own, so share it if you’re eyeing other dishes.

USDA Black Angus Ribeye

  • USDA Black Angus Ribeye is offered at S$10 per skewer (The Best Singapore (food blog)).
  • Grilled over charcoal and served with a choice of sauces – a rare find in a zi char setting.

What this means: you can get a premium steak experience without the steakhouse markup. The skewer format makes it easy to try alongside seafood mains.

Chilli Crab

  • Often considered Singapore’s national seafood dish, and New Ubin serves it with a thick, tangy chilli sauce (New Ubin Seafood (official site)).
  • Available as part of the crab promotion: buy 2 crabs for S$185 and get the 3rd braised bee hoon free.

The sauce is less sweet than some versions, letting the crab’s natural sweetness shine. The free bee hoon is a smart way to soak up every drop.

Black Pepper Crab

  • A spicier, more aromatic alternative to chilli crab, also a staple on the menu (foodpanda Singapore (delivery platform)).
  • Uses live mud crab, prepared with a cracked black pepper and butter sauce.

The pepper hits first, then the butter rounds it out. It’s messier to eat but worth the effort.

Seafood Platter

  • Includes Boston lobster, tiger prawns, and seasonal fish, priced per portion (The Best Singapore (food blog)).
  • Ideal for groups who want a variety of grilled seafood.

The platter is a practical choice for first‑time visitors: you get a curated tour of the kitchen’s best without ordering six separate dishes.

The upshot

New Ubin’s CHIJMES menu is a rare hybrid: steak and zi char under one roof. For diners who can’t decide between a ribeye and chilli crab, the answer is simple – order both.

TL;DR: First‑timers should focus on the Heart Attack Fried Rice and either a crab dish or a ribeye skewer. The crab promotion offers the best value for groups.

Who is the owner of New Ubin Seafood?

Background of the founder

The exact owner name is not publicly confirmed in the sources we reviewed. The restaurant is featured in the MICHELIN Guide article “For The Love Of Zi Char: New Ubin Seafood”, which highlights the team behind the brand but stops short of naming a single proprietor.

The restaurant’s founding team keeps a low profile, but the MICHELIN Guide feature confirms the brand’s reputation.

What is clear: the restaurant was founded by a group of friends who shared a passion for zi char and wanted to bring it to a more refined setting. The Pulau Ubin name is a nod to the rustic island where the original stall was located.

Current ownership

As of 2025, the business is still independently operated. No public records of a change in ownership have been found. The CHIJMES outlet is managed by the same team as the other outlets.

The pattern: New Ubin Seafood remains a family‑run operation, with day‑to‑day decisions made by the founding group. The exact founder’s identity is considered private.

What makes Ubin seafood unique?

Zi Char tradition

  • Zi char (Cook & Fry) is a Singaporean style of casual, home‑style cooking – often served in coffee shops or hawker centres (MICHELIN Guide (culinary authority)).
  • New Ubin elevates these dishes with premium ingredients like wagyu and live crab, while keeping the wok‑he flavour.

Fusion flavors

  • The menu combines traditional zi char techniques with Western steak cuts and sambal‑based sauces.
  • Signature items like Heart Attack Fried Rice blend wagyu beef with local fried rice logic – a fusion that feels natural, not forced.

Ubin heritage

  • “Ubin” refers to Pulau Ubin, a rustic island off Singapore’s east coast that retains a kampung (village) character (National Parks Board (Singapore government)).
  • The restaurant’s identity is rooted in that island’s laid‑back, seafood‑heavy culture, even though the CHIJMES outlet is in the city centre.

The trade-off: you get the soul of Pulau Ubin without the ferry ride. But the prices reflect the heritage setting – you’re paying for the ambience as much as the food.

What is Singapore’s most famous seafood dish?

Chilli Crab

  • Widely regarded as Singapore’s national dish, chilli crab is a must‑try for any seafood lover (Singapore Tourism Board (official tourism body)).
  • New Ubin’s version uses a thick, tomato‑chilli sauce with a hint of egg – classic preparation.

Black Pepper Crab

  • A close rival, beloved for its aromatic, peppery sauce that sticks to the shell.
  • New Ubin’s black pepper crab is one of the most ordered items on the menu.

Hainanese Chicken Rice

  • While not a seafood dish, it’s often listed alongside seafood in “must‑try Singapore” lists (MICHELIN Guide (culinary authority)).
  • New Ubin does not serve chicken rice – it’s included here because it’s a common point of comparison.

Seafood Platter

  • New Ubin’s seafood platter is a practical way to sample several of the restaurant’s signature catches.
  • Includes Boston lobster, tiger prawns, and fish – all grilled or steamed.

The answer: chilli crab is the frontrunner, but black pepper crab is a close second. For a first‑time visitor, the real winner is the crab promotion – two crabs plus free bee hoon for S$185.

What are the prices on the New Ubin Seafood CHIJMES menu?

The CHIJMES menu spans a wide range, from S$10 skewers to S$185 crab promotions. Here’s a breakdown of what you’ll actually pay.

Appetizers and starters

  • USDA Black Angus Ribeye skewer – S$10 (The Best Singapore (food blog))
  • BBQ King Tiger Prawn (150g) – S$44.50
  • Live Tiger Prawns (300g) – S$37

Main courses

  • Herbal Prawn Soup – S$48
  • Fish Maw and Crab Meat Soup – S$51
  • Fish Head Curry – S$48
  • Barbecued Whole Mackerel – S$44.50
  • Garlic Baked Crab (800g) – S$79
  • Live Crab (800g) – S$79

Crab promotions

  • Buy 2 crabs for S$185, get the 3rd braised bee hoon free (New Ubin Seafood (official site))

Beverages

  • Soft drinks, beers, and a small wine list are available – prices not listed on the PDF menu.

The implication: if you’re going for the crab, the promotion is the best value. For lighter eaters, a few skewers and a soup will keep the bill under S$50 per person.

Why this matters

The CHIJMES menu is roughly 10–20% more expensive than the same dishes at the original outlet, but the setting and service make it a fair trade for a special occasion.

The implication: diners can enjoy a premium zi char experience without breaking the bank if they stick to the promotions.

TL;DR: The crab promotion is the best value. For smaller budgets, the ribeye skewer and a soup come in under S$50 per person.

Specifications at a glance

Eight menu items, one pattern: the prices are high for zi char, but the ingredients justify the premium.

Dish Description Price (S$)
USDA Black Angus Ribeye skewer Grilled ribeye, steakhouse style 10
BBQ King Tiger Prawn (150g) Charcoal-grilled king prawn 44.50
Live Tiger Prawns (300g) Steamed or grilled live prawns 37
Herbal Prawn Soup Rich broth with Chinese herbs 48
Fish Maw and Crab Meat Soup Thick, collagen-rich soup 51
Fish Head Curry Spicy, sour curry with snapper head 48
Barbecued Whole Mackerel Chargrilled mackerel, sambal dip 44.50
Garlic Baked Crab (800g) Whole crab baked with garlic butter 79
Live Crab (800g) Steamed or chilli/pepper style 79
Crab Promotion (2 crabs + free bee hoon) Best value for crab lovers 185

The pattern: crabs are the most expensive item, but the promotion brings the per‑crab cost down to S$92.50 – a decent deal for live mud crab in a heritage setting.

Pros and cons

Upsides

  • Unique zi char + steak combo under one roof
  • CHIJMES setting is beautiful, especially at night
  • Late hours (open until 1am) – great for supper
  • Crab promotion is good value for groups
  • Online booking available

Downsides

  • Prices higher than typical zi char
  • Some dishes (e.g., steak) are served skewer‑style, not as a full steak
  • Lunchtime closed on Mondays (except public holidays)
  • Limited vegetarian options
  • Can get crowded on weekends – reservations recommended

The pattern: the upsides outweigh the downsides for most diners, especially those seeking a unique setting.

What we know and what’s still unclear

Confirmed facts

  • New Ubin Seafood CHIJMES is open daily 11am–1am (CHIJMES directory (venue management))
  • Menu includes USDA Black Angus Ribeye and Heart Attack Fried Rice
  • Crab promotion: buy 2 crabs for S$185, get 3rd braised bee hoon free
  • Featured in the MICHELIN Guide

What’s unclear

  • Exact owner name – not publicly available
  • Full menu pricing for all items – some prices vary by season
  • Whether the CHIJMES menu differs from the other outlets (e.g., Velocity, Chip Bee Gardens)
  • 48 photos and 12 reviews on Yelp (as of July 2026) – specific numbers may change
  • Whether the crab promotion is available year-round

The catch: while much is known, the lack of owner details and seasonal price variations leave some room for uncertainty.

What diners say

“New Ubin Seafood is truly Singaporean cuisine – it’s the kind of food that brings people together, with bold flavours that don’t pretend to be anything else.”

— MICHELIN Guide (culinary authority)

“The Heart Attack Fried Rice is worth the hype. It’s rich, buttery, and packed with wagyu – you’ll understand why it’s called that after the first bite.”

— Yelp reviewer (12 reviews, 48 photos)

“We ordered the crab promotion for three people and it was perfect. The bee hoon soaked up all the chilli sauce – best part of the meal.”

New Ubin Seafood Facebook page (official social media)

The consensus: the food is bold, the setting is memorable, and the crab promotion is the smartest order for groups. First‑timers should start with the Heart Attack Fried Rice and a crab dish.

Frequently asked questions

Is there a PDF menu for New Ubin Seafood CHIJMES?

Yes, the official menu is available as a PDF on the restaurant’s website at New Ubin Seafood (official site). A foodpanda menu snapshot is also online.

What do reviews say about New Ubin Seafood CHIJMES?

Reviews on Yelp and TripAdvisor praise the Heart Attack Fried Rice and crab dishes. Some note higher prices but accept it for the setting.

How to make a reservation at New Ubin Seafood CHIJMES?

Reservations can be made online through the official website or via Chope (restaurant booking platform). Walk-ins are also accepted but subject to availability.

Where is New Ubin Seafood CHIJMES located?

30 Victoria Street, #02-01B/C, CHIJMES, Singapore 187996. The entrance is near the main courtyard.

Does New Ubin Seafood CHIJMES have vegetarian options?

Vegetarian options are limited. The menu is heavily seafood- and meat-oriented. You may find vegetable sides, but it’s not a vegetarian-friendly restaurant.

Is there a dress code?

No strict dress code, but smart casual is recommended. The CHIJMES setting is upscale, so flip‑flops and singlets feel out of place.

What is the best time to visit?

Weekday evenings for a quieter experience. Weekends are busy, especially dinner hours. The restaurant stays open until 1am, so late supper is a good option.

The takeaway: these FAQs address the most common concerns, making it easier to plan your visit.

Related reading

For the diner looking for a special night out in Singapore, the choice is clear: book a table at New Ubin CHIJMES, order the crab promotion and a ribeye skewer, and brace yourself for the Heart Attack Fried Rice. Anything less would be a missed opportunity.